Purple Matariki

Discover our Purple Matariki collection, featuring apparel and accessories adorned with rich purple Matariki designs — a celestial celebration of the sacred Māori New Year star cluster set against the deep, cosmic hues of the Aotearoa night sky.

The Stars of Matariki in the Night Sky

Matariki is the Māori name for the Pleiades star cluster, whose annual rise on the predawn horizon signals the beginning of the Māori New Year — a time of remembrance, celebration, and renewal. Purple, the color of the cosmos and the deep night sky, is a natural and powerful expression of Matariki’s celestial essence. In Māori tradition, the stars of Matariki are also associated with the spiritual realm (tō wāhi ngaro) — the unseen world — making purple a deeply fitting color to honor the ancestors remembered during this sacred season.

• Apparel and accessories featuring rich purple Matariki star cluster designs
• Purple evokes the deep night sky and the celestial essence of Matariki
• Connected to the spiritual realm and the ancestors honored during Matariki
• Matariki marks a time of remembrance, gratitude, and new beginnings
• A meaningful and cosmic piece honoring Māori heritage and the stars of the Pacific